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The case of the
grizzly bear
AILISH M. NIC PHAIDIN, MPRII
Dwain was two years old. His brother Hank was almost one. Dwain loved
Hank and Hank loved Dwain. Their parents, Dwain Senior and Martha, were
happy. Their family was complete, if you count Ruf-Ruf, the golden retriever
who just loved everybody. Their lives were meandering along the rutted
road of life in solitary confinement to most of the outside world. They
worked hard. Dwain Senior was the chief engineer with a large government
defense contractor. Martha was director of the physics department at
a local university. They were busy. They were energetic. They worked
hard. They worked long hours. They were happy. Dwain Junior, Hank and
Ruf-Ruf were also happy.
Eleven months earlier Dwain Senior and Martha had found just the right
childcare facility for their children. Ruf-Ruf, who had earlier in his
life been house-trained
by a professional trainer, was now in charge of the homestead for up to twelve
hours a day. “Good doggie,” said everybody to the hapless Ruf-Ruf
as they left every morning for work and play at 5:30.
Life was such fun. Ruf-Ruf wouldn’t pee in the house. Dwain Junior was
now potty trained and little Hank would sleep all the way to the childcare
and all the way home.
Last night Dwain Junior had a nightmare and kept the whole household awake
most of the night. Now everybody was tired, cranky and late. Dwain Senior had
to leave early today for work because the senior Department of Defense customer
would be in town this morning to discuss the newest and most sophisticated
defense technology being manufactured by his employer. Martha had a meeting
of university department heads at ten o’clock. The inclement weather
had made the roads dangerous. Martha forgot to pat Ruf-Ruf on the head. Dwain
Junior was now asleep and little Hank had soiled his diaper and it had seeped
through to Martha’s pristine pink suit. Only twenty minutes late.
What to do? Tie the children in their seats, rush indoors again to change clothing,
kick Ruf-Ruf out of the way, grab a fitting suit of clothing to impress the
colleagues and give a boost to the flagging confidence. Mutter aloud that men
had the easy part and impress upon God that things had to change. Proceed without
caution while driving the children to the daycare, and dump them (forgetting
to announce that their daily snack was at home). Just forty minutes late now.
No time to make decisions. Pray the sleazy cop at the top of Chipper Street
would be in hospital today with a broken leg. Martha smiled broadly as she
passed the spot where the ubiquitous cop would normally position himself furtively.
Yes! She made up ten minutes.
Good grief! Someone had the nerve to park in her allocated parking slot. Darned
students! “I’ll sort that out,” she spitefully muttered and
proceeded to put a large note of discontent on window of the offending car.
Her spite barely intact, Martha drove around until she found an empty parking
space. Grabbing her bag and making a hasty exit she was finally there. That’s
when Martha noticed her brown-spattered Gucci heels. Rush to the nearest bathroom.
Wipe shoes, wash hands, daub on lipstick and approach the day from a different
angle. Success. Walk purposefully to office and put finishing touches to presentation
for department heads.
Meanwhile, Dwain Senior had the undivided attention of his corporate executives
and Defense Department customer for his PowerPoint presentation. The adrenalin
was working. The exhaustion was forgotten. The deal was almost in the bag.
The 5-point sales strategy, worked out weeks before, had everyone’s attention.
The nagging vibrations of the snug cell phone on his hip became annoying. He
lost his train of thought. Dwain wouldn’t excuse himself to take the
call. The nagging got worse and the dismembered thinking became apparent. The
Defense Department customer now wanted to query a miniscule element of point
five in the strategy. Poor, poor Dwain Senior. The customer waited. The chairman
was not amused.
Martha was attending to her own pristine presentation. God was on her side
again. All was sliding into place and she had renewed confidence that the university
president would give her the award she had sought for so long. Next slide please. “As
we view the troposphere on this slide….” Martha excused herself
and left the room to take the call that her vibrating cell phone wantonly demanded
to be answered for the past five minutes. “This had better be an emergency,” she
muttered as the university president’s wife passed by carrying a large
note of discontent.
Dwain Junior would not sleep for the childcare people. He cried all morning
about a grizzly bear under his bed and someone would have to come and get him
immediately as he was totally disrupting the daily agenda of the other children. “No,
Ma’am, we can’t keep him any longer,” was the emphatic reply
to the feeble question.
As a tearful Martha dragged her two sleeping children into the house she noticed
the smell. Ruf-Ruf had done the unthinkable. Poor, poor Dwain Senior didn’t
arrive home until well past bed-time. Dwain still loved Hank and Hank still
loved Dwain. Tomorrow was a new day.
What technique would they use to get rid of the grizzly bear? Ask any employer.
Any manager who does not take emergencies, exhaustion or vibrating and beeping
cell phones into consideration when about to embark on an important matter
needs a grizzly bear to bite them in the bum. And, parents who do not make
adequate provision for emergencies with their children, particularly in inadequate
childcare facilities, need another bite in the bum. That’s not the business
of employers.
Ailish M. Nic Phaidin, MPRII ©
President & CEO Access Link International, Inc., Public Relations & Marketing
Counselors
Phone: 321-952-2978; Email: Ailish@AccessLinkInternational.com
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